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Webinar series “A one stop solution to feed the world”

Through a series of three webinars, we would like to show how cocreation of future proof production of food and flower systems can be achieved in practice. This webinar series is primarily focused on national and international policy makers, licensing and subsidy providers who stimulate investments in agri-food and investors in horticulture.

This webinar was held on:

  • May 18 2021 from 14:00 – 15:15hrs (UTC +2)

How can we feed 9 billion people by 2050 with safe, healthy and tasty food without further endangering the environment? How can we create livable cities where their inhabitants can live a healthy and happy life? To achieve that, we need to rethink the way we grow and produce our food. We need a sustainable food system that can boost production, the economy, and help us to restore nature and biodiversity. Food security can only be achieved through a strong partnership between governments, businesses, research institutions and citizens.

New sustainable horticultural ecosystems are needed to solve the world food problem and to create livable cities. The growth of mega-cities continues. Fortunately, valuable solutions have already been implemented in the world.

A one stop solution to feed the world (part 1)

During the first webinar on May 18 2021, we took you through the relevant developments in the global food and flower market and zoom in on the specific challenges in the Chinese market. Various cooperation models and business models for setting up food and flower clusters will be discussed. We would like to inspire you with an impressive project in China “Jiashan”, in which the High-Tech Agriculture Park illustrates a great example of non-competitive cooperation between a Chinese city and Dutch business based on knowledge. We showed you how the Dutch horticultural ecosystem can offer added value to the global food challenges.


Frederik Vossenaar

Special Envoy, Ministry of Agriculture, Nature and Food Quality

The Dutch horticultural ecosystem can contribute to solving the global challenge of Feeding & Greening the cities. Innovative public/private partnerships in horticulture can provide healthy foods to a growing population, and can build a sector that could well become a mature asset class in the future.



Lambert van Horen

Senior Specialist Fresh Produce – Rabobank: Rabo Research Food & Agribusiness

Lambert van Horen has been with Rabobank for many years. Currently he is working as an analyst on developments in horticulture. Lambert has published various reports, presented at several conferences and is instrumental in providing relevant analyses and views for Rabobank deals. Before joining Rabobank, he worked at the Agricultural Economics Research Institute of Wageningen University and the Dutch Ministry of Agriculture. Lambert holds a master’s degree in horticulture from Wageningen University.

Food Challenges and Market Developments at a global perspective – How can protected horticulture contribute to feed 10bn people in 2050?
The world population is growing to approximately 10bn in 2050. Urbanization continues. Climate change can’t be ignored. How can governments cope with these challenges? Fresh produce production can play a pivotal role in different continents to improve overall health. Fruits and vegetables are vital ingredients for a healthy diet, and flowers are important for wellbeing. How can we ensure sustainable production of these crops? Which contributions are possible within protected horticulture (Controlled Environmental Agriculture)?

Wouter Verhey

Agriculture Counsellor China and Mongolia – Embassy of the Kingdom of the Netherlands

Since September 2018, Mr. Verhey is the Agricultural Counsellor of the Kingdom of the Netherlands to China and Mongolia, based at the Dutch Embassy in Beijing. As Agricultural Counsellor, he is mainly focused on agricultural policy cooperation, promoting trade, investment, and market access for agricultural products, agro-technology, knowledge, and training, thereby placing high importance on food security, quality, and sustainability.

Market developments and challenges in the Chinese market – Presentation results market study Netherlands Enterprise Agency
China imported the first high-tech greenhouses around 1995, but the area under cultivation was small and the impact limited. In the meantime, high-tech greenhouse horticulture is developing very fast. Virtually all Dutch internationally operating greenhouse builders are active in China.

China has an estimated 800 hectares of high-tech glass greenhouses, the technology of which is comparable to that in the Netherlands. This includes geothermically heated greenhouses. The construction of high-tech greenhouses has taken off in recent years. Large-scale greenhouse projects are now under construction, often financed by property companies.  They want to stimulate fresh production in new residential areas and thus increase the quality of life. Greenhouse technology is mostly from the Netherlands, although more and more Chinese technology is coming onto the market. Adequate management of the high-tech greenhouses is often still a challenge. In my contribution, I will elaborate on the developments in China and the challenges that arise from them.

J.H.M. (JAAP) Bond McI

President of Top Sector Horticulture & Starting Materials

As president, I prefer to call myself ambassador, I represent the business community of the horticultural sector and starting materials. I am chairman of the Top Sector Horticulture & Starting Materials (T & U) in which the triple helix is represented: research & education, the business community and, of course, the government. The Dutch Ministries of Economic Affairs and Agriculture are the two Ministries with whom I coordinate many policy matters. Cooperation and crossovers with other top sectors is also an important part of my role.

How the Dutch Horticultural Sector adds value to the realisation of the UN Sustainable Development Goals
For almost 10 years, the top sector policy has been the structural soil under the innovation power and the triple helix. Hundreds of projects have been set up as a result of this top sector policy and public money has more than doubled thanks to the public-private cooperation that top sector policy also represents. The top sector policy is now well known to the business community as even in the past “crisis Corona year” the so-called calls were oversubscribed. The knowledge and innovation agenda is the main framework and the next level towards mission-driven innovation policy has been initiated. In this way, the top sector policy provides an important structural contribution to necessary innovations that make a valuable contribution to the realisation of the Sustainable Development Goals of the United Nations.

Karin Bax

Director NLWorks

As director of NLWorks I am responsible for bringing together Dutch knowledge, expertise and impact to penetrate new growth markets. Many of the NLWorks programs play in the agro and horti field. I believe in the innovative strength of the Netherlands as well as in the ability of businesses and knowledge institutions to capitalize on global challenges, in a harmonious combination of planet, prosperity and profit and that working together is the most effective way of making this impact. Before NLWorks, I worked in international project and program management at Heineken International and the Dutch Railways.

Transformation of opportunities into concrete business and impact models, collaborating in the right mix of public and private resources
NLWorks connects innovative businesses, government agencies and knowledge institutions with international ambitions accelerating public private collaborations that aim to work on global challenges with a Dutch business solution. Together, we initiate, create and implement long-term programs for the purpose of building joint business propositions. We currently provide support to Dutch partnerships in growth markets such as China, Kenya and Vietnam.

We match the ambition and needs of Dutch and foreign entrepreneurs with those of governments. NLWorks helps transform them into impact programs with a solid business case, benefitting both the separate public or private goals; but more importantly creates a societal impact for all.

With direct access to international government bodies, top sectors, financial institutions, embassies, consulates, agencies, the business community and academic institutions, we open the right doors and growth opportunities for Dutch businesses working in partnerships.

Meiny Prins

CEO of Priva and Founder of Sustainable Urban Delta

Meiny Prins is CEO and co-owner of Priva. She dedicates a significant part of her working life to promoting sustainability, innovation and entrepreneurship. Meiny is a much sought-after international authority in this field. With a clear and inspiring message on sustainability, she builds bridges between companies, governments and sectors. Meiny is also founder of the Sustainable Urban Delta Foundation.

The Netherlands as the first food producing “city” in the world
Due to climate change, huge food waste in the world and insufficient availability of healthy food, it is of great importance that megacities transform themselves into food producing cities. Integrating food production not only ensures that megacities are self-sufficient, but also means that more green space is created, water can be saved, energy sources can be optimally utilized, while reducing CO2 emissions and thus making a substantial contribution to a better climate.

The Foundation aims to inspire and help city councils, urban planners, architects, real estate developers, businesses, entrepreneurs and citizens to discover that in a food-producing city, new and promising connections will emerge on an economic, social and ecological level.

Mr. Yining Wang

Supervisor of Jiashan Greenport Sino Dutch Agri Tech Co., Ltd

Mr. Yining Wang, born in January 1964, is a Chinese American. He graduated from Massachusetts State University in the United States as a bachelor, and obtained a master and doctor degree in chemical engineering and worked as a postdoctoral researcher in the same university. Mr. Wang worked as the global vice president and general manager Greater China of Anzhi Chemical, a Fortune 500 company.  Since 2012, he has successfully started a number of own businesses in China, including environmental protection technology, chemical services, agricultural technology services.

Mr. Wang and his entrepreneurial projects have won many honors, such as:
“2017 Innovation Jiaxing city Elite Leading Plan”;
“2017 Most Beautiful Technology Demonstration company in Jiashan”
“2018 Overseas Returned Overseas Students Startup Support Plan” by Human Resources and Social Security Ministry
“2018 Jiaxing City Foreign Experts Nanhu Friendship Award”

Mr Billy Wang talks about his experiences as supervisor of Jiashan Greenport Sino Dutch Agri Tech Co., Ltd, the creation of the joint venture, the benefits it brings to the region and his experiences with the Dutch horticultural system.

Organised by:

This webinarserie is financially supported by the "Strategic Trade Fair Program" of Netherlands Enterprise Agency and Topsector Horticulture and Starting Materials.